12/28/2023 0 Comments Vice restaurant seattlePierre’s recollection, the liquor industry would have no choice but to launch a counter-attack. If such talk continued, the Discus rep said, according to St. “Marijuana is safer than alcohol,” is perhaps MPP’s most used slogan in fact, and the group relentlessly argues that America would be a healthier place if we put down our tumblers and decided to toke. Pierre’s recollections.īut Discus conveyed a threat as well, a complaint against the way marijuana advocates were demonizing alcohol in their campaigns. He estimated that a third of Discus board want to get into the marijuana business, a third oppose legalization, and a third believe that the industry should take a neutral position, according to St. The executive also assured the marijuana lobby that the nation’s largest liquor makers would not fight legalization as long as the public supported it. “What do we want? We can get it down to four words: ‘Best product, lowest cost.’” The Discus executive congratulated the industry on its wins at the ballot box, St. Pierre illustrates how marijuana has sent a twinned-bolt of fear and excitement through the spines of alcohol executives. That account along with a follow-up interview with St. Pierre, according to an account of the conversation that St. One day last July a senior member of Discus called St. He said that one of his warmest receptions came from the Distilled Spirits Council, or Discus, which represents the leading producers and marketers of liquor in the United States. “What do we want? We can get it down to four words, almost a Wal-Mart bumper sticker: ‘Best product, lowest cost.’” “All of us are involved in a problematic adult consumer product and all of us enjoy using one or more of these products,” he continued. “I’ve tried to say, ‘look, none of us should be hiding,’” he said. He recalled two lunches in Washington, D.C., (one at DC Noodles, the other at Pizza Paradiso) several office visits and a grand tour through Savor, the district’s popular beer and food conference. He doesn’t love the idea of Big Pot, but he believes it will help guarantee that users get a quality product at a fair price. Pierre, the executive director of NORML, which is above all a consumer rights organization. “Beer, wine and tobacco people-I’ve met with them all,” said Allen St. If a takeover is inevitable, they figure, it’s better to be prepared. The marijuana lobby accepts these overtures out of a combination of curiosity, realism, and smart strategy. They want to know whether pot will be a friend or a foe-a complement to their products, or, as some marijuana reformers have argued, an alternative that could sap America’s love of drinking. The alcohol industry in particular has been communicating with representatives of NORML, DPA, and the Marijuana Policy Project, according to sources on both sides of the table. Alcohol and tobacco interests are also keeping an eye on the burgeoning market. But they’re not the only ones who are worried.
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